JHPIEGO
REQUEST FOR PROPOSAL (RFP) FOR CREATIVE AGENCY FOR USAID-JHPIEGO CHOICE PROJECT

OVERVIEW AND PROJECT BACKGROUND
Jhpiego Nigeria through the Choice Award seeks a full-service, Nigeria-based creative agency with experience developing audience insights, brand and campaign communication strategy, and campaign content and assets across a full suite of communication vehicles (e.g., digital, social, out of home, radio, etc.) and experience targeting both adolescents and healthcare providers (HCP). Ideally, the selected agency will also have experience working on sexual and reproductive health or similar behavior change campaigns and be committed to helping make Nigerians lives better.